New ebook launching soon!
I’m very excited to announce that I’m about to launch a new eBook about User-Centered Design and Agile Product Development. This book will teach you how to build a product your customers love without wasting time and money.
Do any of these symptoms resonate with you?
Our software releases are always late.
Our product doesn’t resemble our original vision.
Our product doesn’t resonate with our customers the way we expected it to.
If the product leaders don’t explain requirements in excruciating detail, our engineers will build the wrong thing.
The product leaders and engineers don’t seem to speak the same language.
We’ve had to change this product so many times that we’re overloaded with bugs and technical debt.
Our engineers feel like “cogs in a machine”.
Our engineers don’t know how to judge relative priority between tasks.
Our engineers don’t really know why we’re doing what were doing, or what makes certain features so important.
If these symptoms sound familiar, this book was written for you. I’m going to take you through a framework that will align your product with your customers’ most important needs, create empathy so that your engineers can make intuitive product decisions, create transparency and open communication between all parts of the organization, and ensure you build the right things at the right time.
What you’ll learn from this book:
How to amplify the user voice in your product planning process
How to prioritize features based on real business drivers, instead of opinions
How to build a product roadmap that truly aligns with the business goals
How to reflect on the impact of your decisions, and use it to improve your decision making process