Posts tagged User Centered Design
You're Doing Scrum Wrong, and Here's How to Fix It

When the Manifesto for Agile Software Development was first published, it was not a process, but a set of guiding principles. These principles were later turned into the Scrum software development process, which gathered a passionate, cult-like following. Two of the core, foundational principles of agile development are reflection and continuous improvement. By creating tight feedback loops of iteration, analyzing the meta-process of product development, and constantly experimenting in order to improve communication and efficiency, these early Scrum teams were able to efficiently deliver high quality software while being able to quickly adapt to the shifting priorities of the business.

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The Silver Bullet — How a User-Centered Culture Can Solve All Your Product Development Problems

It took me years of reflection to understand that all of these issues stem from a single root cause: We were treating software development like an assembly line, instead of a creative, collaborative process. My engineers were thinking about the tasks, not the product. They weren’t connected to our customers or the mission of the company. When we introduced a User-Centered Culture, where every person in the development process is engaged with and has empathy for the users, all of these major problems went away.

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