Posts tagged UX Audit
The Silver Bullet — How a User-Centered Culture Can Solve All Your Product Development Problems

It took me years of reflection to understand that all of these issues stem from a single root cause: We were treating software development like an assembly line, instead of a creative, collaborative process. My engineers were thinking about the tasks, not the product. They weren’t connected to our customers or the mission of the company. When we introduced a User-Centered Culture, where every person in the development process is engaged with and has empathy for the users, all of these major problems went away.

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Getting to the “Aha” Moment — Creating a Killer Onboarding Experience

Your onboarding flow is, without a doubt, the most important aspect of your product. It is the user’s first interaction with your brand, at the time when they are most skeptical. It will determine whether or not your users will churn or be retained. In order to create a great conversion funnel, you must have a killer on boarding experience.

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